India’s TagZ Foods, a premium GenZ snack brand and the country’s first popped chips maker, raised $2 million in a Pre-Series A funding round. Investors such as 9 Unicorns, Agility Ventures, Dexter Angels, Venture Catalysts, Klub, Indifi, and Rannvijay Singha led the round. TagZ also secured $1.2 million in seed funding from angel investors in 2020. After appearing on Shark Tank India’s first season, it received undisclosed funding from Namita Thapar and Ashneer Grover.
The $2 million funding will accelerate TagZ’s growth, expand into new markets, enhance manufacturing capabilities, improve operations, and introduce new products. Additionally, the funds will improve the company’s technology platform, logistics network, and marketing efforts to boost brand recognition.
Anish Basu Roy, CEO and founder of TagZ Foods, expressed excitement about the funding and the company’s mission to become the fastest-growing food D2C brand. They plan to achieve fourfold growth this year and expressed gratitude for strong investor support.
Moreover, TagZ welcomed Rannvijay Singh, a television personality and actor, as an investor and brand ambassador. Rannvijay’s endorsement will significantly enhance TagZ’s brand awareness and customer engagement. He praised TagZ for leading the D2C revolution in India and its focus on travel, sports, and the outdoors. Rannvijay believes TagZ Foods has the potential to become a major player in the industry and is eager to be part of the brand’s journey.
Tushar Agarwal, a Partner at Dexter Angels and one of the main investors, commended TagZ’s popularity among consumers. He also highlighted the company’s scalability and growth while maintaining profitability. Agarwal also expressed excitement about supporting TagZ in its next stage of growth.
Over the past 18 months, TagZ has experienced a significant 30-fold increase in volumes. Their omnichannel strategy targets the top 30-40 million households in India. This is through a network of 5,000 retail stores and over 30 e-commerce platforms, including Swiggy Instamart, Zepto, and Blinkit. TagZ’s products are also available in international markets such as Kuwait, Dubai, Maldives, and Australia.
With the latest funding, TagZ is well-positioned to solidify its market presence, strengthen manufacturing capabilities, and provide high-quality snacks to the GenZ demographic. The brand’s commitment to innovation, health-conscious products, and strategic partnerships with investors and ambassadors like Rannvijay Singh contribute to its promising future in the snack industry.
The additional funding will enable TagZ to pursue its ambitious plans for expansion and growth. Additionally, it can capitalize on the increasing demand for healthier snack options. It focuses on conscious snacking among the GenZ population. TagZ aims to meet the growing consumer demand for cholesterol-free, trans-fat-free, and preservative-free snacks by leveraging food technology.
About TagZ Foods
Anish Basu Roy and Sagar Bhalotia founded TagZ Foods in 2019. They specialize in producing popped potato chips, international gourmet dips, and center-filled cookies. TagZ uses food technology to create cholesterol-free, trans-fat-free, and preservative-free potato chips. The brand caters to the GenZ demographic, positioning itself as a premium snacking option.
