Zupee has announced Kapil Sharma as its new brand ambassador for India’s online skill-based gaming platform.
Moreover, the brand has launched the campaign ‘India ka Apna Game’ to celebrate the popularity of Ludo. Additionally, the campaign honours the strong connection of Ludo among the masses and extends the platform’s outreach.
Furthermore, Zupee’s celebrity associations now include stars like Salman Khan and Kapil Sharma. As a result, Kapil Sharma’s partnership with Zupee enhances the platform’s reach and brand recognition. In line with the campaign’s objectives, the partnership aims to highlight Ludo’s deep bond and nationwide popularity in India.
Notably, Sharma expresses his delight in joining Zupee, a brand that shares his gaming passion. He also acknowledges Zupee’s innovative approach to meaningful entertainment, setting them apart in the industry. Consequently, Sharma eagerly looks forward to spreading the love for Ludo and being an integral part of the partnership.
Zupee to expand presence
Furthermore, Zupee aims to expand its presence in skill-based online gaming by partnering with Sharma. Moreover, the brand seeks to solidify its leadership position in Ludo and offer engaging casual and board games.
PAB – People As Brand structures the partnership to facilitate this association, conceptualized by Leo Burnett and produced by Prodigious. Specifically, Leo Burnett conceptualizes the partnership, while Prodigious produces it for Zupee’s association with Sharma.
The objective of the collaboration with Kapil Sharma
Zupee’s collaboration with Sharma is part of its strategy to strengthen its foothold in the gaming industry.
The campaign aims to evoke affection for Zupee’s flagship product, Ludo, among the audience. It aims to democratize Ludo, making it accessible and inclusive across diverse social backgrounds. Sharma is joined by sports personalities like Harbhajan Singh, Yogeshwar Dutt, Sardar Singh, and Pawan Sehrawat.
The campaign named “India ka apna game”
They engage in a playful discussion about which game represents the “India ka apna game.” Additionally, the initiative goes beyond fostering enjoyment and thrill by promoting inclusivity and accessibility. Moreover, Zupee’s campaign aims to create a deep-rooted affection for Ludo among diverse audiences.
Furthermore, the partnership between Zupee and Sharma promises an incredible collaboration in promoting Ludo. In addition, Sharma, along with the sports personalities, adds star power to the campaign. Consequently, the discussion highlights Ludo’s cultural significance and popularity in India. Above all, Zupee aims to make Ludo a game everyone can enjoy, regardless of background.
To conclude, the campaign aims to foster a sense of pride.
Dilsher Singh Malhi, Zupee CEO
Dilsher Singh Malhi, CEO and founder of Zupee, announces Kapil Sharma as the brand ambassador. Kapil Sharma’s ability to connect with the masses aligns with Zupee’s vision of delivering meaningful entertainment.
The ‘India Ka Apna Game’ campaign celebrates the popularity and sentimental bond people have with Ludo. The campaign honours the affection that Ludo holds in the nation’s hearts. Malhi states that the campaign aims to deliver joyful and meaningful entertainment to the masses.
Zupee is excited to have Kapil Sharma as its brand ambassador. Malhi acknowledges Sharma’s status as one of India’s most beloved entertainers.
Statement from Leo Burnett South Asia
Rajdeepak Das, CEO and CCO of Leo Burnett South Asia, comments on Ludo’s cultural significance. Das states that Ludo appeals to various audiences across different age groups. The campaign takes a light-hearted approach to celebrate Zupee’s Ludo as “India ka Apna Game.” The campaign aims to showcase the country’s love for Ludo in a fun and quirky way.
Sharma’s association with Zupee further strengthens the campaign’s impact and reach. Das highlights the cultural fabric and the mass appeal of Ludo in India.
The Casual Gaming market in India
According to Statista, the casual gaming market in India generated a revenue of $77.34 million in 2022. The market is expected to grow at an annual rate of 12.88% until 2027. This growth will result in a market volume of $149.10 million by 2027.
Advertising revenue in the segment is expected to reach $44.75 million in 2022. Statista’s data indicates significant growth potential for the casual gaming market in India.
