Renowned badminton player, PV Sindhu invests in agritech startup Greenday’s FMCG brand ‘Better Nutrition.’ The goal of this collaboration is to address the issue of nutrient deficiencies in India by introducing innovative biofortified foods. These foods aim to improve the health of consumers while also benefiting farmers’ livelihoods.
Greenday is committed to conducting its operations sustainably. This includes developing agricultural input products that have minimal environmental impact. Specifically, their products are designed with low carbon footprints in mind, and they strive to reduce their overall impact on groundwater levels. This approach aligns with their broader mission of promoting both human health and environmental sustainability.
PV Sindhu Invests in FMCG Brand Better Nutrition
Better Nutrition makes healthy food like flour, rice, pearl millet, finger millet, and corn that are supercharged with good stuff like zinc, iron, protein, vitamin A, and calcium right from when the seeds are planted. PV Sindhu joining us means we can tell more people why these foods are important and make sure they’re affordable for everyone. And by doing this, we’re also helping farmers and their families who grow these crops to have better lives.
A spokesperson for the company mentioned that the exact amount of money invested isn’t public yet because the funding round is still happening, and Sindhu is one of the investors. Sindhu herself said she believes in Better Nutrition and the company’s vision, which is why she decided to represent them.
Greenday’s Growth and Plans for the Future
Greenday, known for its ‘Kisan ki Dukan’ stores, currently operates around 75 of these stores and procurement centers all over India. They work closely with about 15,000 farmers and have big plans to expand even more. With revenue already exceeding Rs 10 crore, Greenday aims to grow across different regions and crops, according to Rastogi, the CEO.
The company sees a bright future in the market for nutrient-rich farming and staple foods, which they estimate will reach about Rs 2,000 crore by 2030. Greenday aims to be a major player in this growth. They collaborate with industry leaders like Harvest Plus Solutions and Yara Fertilisers to develop advanced biofortified crops.
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