Amazon Propel season 4 is now available. Amazon’s accelerator program will assist Indian consumer product startups in going global. In 2024, the company plans to launch 50 startups into global markets.
If you are an early-stage startup, you have a month, from May 14 to June 14, 2024, to apply for Amazon Propel season 4.
Amazon Propel Season 4 Boosting Indian E-commerce
Amazon’s commitment to bolstering e-commerce exports from India to $20 billion by 2025 is exemplified through its Propel accelerator program. Startups enrolled in Propel not only receive financial backing from Amazon but also stand to gain funding opportunities from venture capital partners like Amazon Smbhav Venture Fund and Peak XV Partners.
Participants are poised for significant growth with rewards totaling over $1.5 million, including AWS Activate credits, six months of complimentary logistics, and account management assistance. Additionally, the top three winners could secure a combined $100,000 grant from Amazon, further propelling their success in global markets.
Perfora Co-founder Shares Insights on Amazon Propel Season 3
Tushar Khurana, Co-founder of Perfora, shared how participating in Amazon Propel Season-3 helped expedite their market launch, connect with peers for valuable insights, and engage with VC firms and industry leaders for relevant guidance. After initial screening, the top 250 startup applicants will join a two-month bootcamp, receiving marketplace insights and support in compliance and logistics to launch globally.
From this group, 50 finalists will receive personalized account management from Amazon, including guidance on product selection, inventory planning, advertising strategies, and preparation for global sales events. They will also interact with senior leaders for advice on ‘Go to Market’ strategies and finding the right ‘Product Market Fit.’ The program will conclude with a Demo Day, where the top 10 startups will pitch their business propositions to a panel of Amazon leaders, VC partners, and industry experts.
Expanding Startup Opportunities
Amazon is extending support to startups by facilitating connections with Indian revenue-based financing firms like Klub, Velocity, and GetVantag. These firms will offer tailored deals to help startups expand their businesses significantly. Since its inception in 2021, Amazon’s program has aided over 70 Indian startups in their global scaling efforts. Some notable brands that have benefited include Minimalist, Sirona, Slurrp Farm, Wellbeing Nutrition, and others.
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