WickedGud, a direct-to-consumer start-up company, has announced an investment from Shilpa Shetty (Bollywood actress).
The company name is 100Percent Nourishment Pvt Ltd, which markets health food products under the WickedGud brand. It raised rupees 2.25 crore from Shilpa Shetty.
This latest investment by Shilpa Shetty follows earlier angel funding that included Mumbai Angels, Titan Capital, Dholakia Ventures, NB Ventures, Venture Catalyst, and Aman Gupta, BOAT’s co-founder.
Manish Debnath, Bhuman Dani, and Soumalya Biswas founded WickedGud in 2021.
The startup brand has grown over 300 per cent in the last year. Its delicious and healthy pasta and noodles are 100 per cent flour-free, 100 per cent oil-free, and 100 per cent MSG-free.
The food products use wholesome ingredients such as dal, flour, chawal, oats, chickpeas, and jowar. The food products are manufactured using new and innovative Steaming and Convection Air Drying technology.
WickedGud gained exposure in the Season 2 grand finale of Shark Tank India. The brand is now successfully expanding to several international markets, including Singapore, UAE, Mauritius, and Nepal.
You can buy WickedGud products directly from the company website. However, the products are also available on shopping apps like blinkit, Amazon, and BigBasket. Or one can also get the products on Zepto, SwiggyInstamart, Flipkart, etc.
Bollywood Hungama reported that Shilpa Shetty Kundra (Bollywood actress) was busy with work commitments. But, recently, it was announced that she became an investor in WickedGud, a direct-to-consumer start-up company. Shilpa Shetty Kundra invested rupees 2.25 crores in the company, 100Percent Nourishment Pvt Ltd (WickedGud). The company markets healthy food products.
Statement of WickedGud CEO
CEO of WickedGud, Bhuman Dani, said they are thrilled to welcome Shilpa Shetty Kundra to the company family. He further said her love for food and fitness perfectly aligns with the company’s brand values and mission. They believe her influence will help them reach a larger audience while promoting conscious food consumption.
Shilpa Shetty, on the other hand, expressed the same enthusiasm. She said that they are a family of food lovers. Its health benefits also impressed her.
Shilpa Shetty commented:
“I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”
Instant noodle market in India
Market Research.com shows that according to the World Instant Noodles Association, India is the 4th largest instant noodles market worldwide.
Consistent growth and ever-growing consumer acceptance today made this market a great option for several players. The instant noodles market in India was valued at rupees 93.66 billion in 2017. It is anticipated to expand at a CAGR of 5.6 per cent during 2018-2023.
An increasing number of consumers are driving the consumption of packaged food products, like instant noodles, in India. Also, the companies have now introduced different types of products, which are different in terms of flavours, healthy ingredients, and food packaging.
Based on these factors, the consumption of instant noodles has been increasing at a good rate in India in the past few years. Also, price sensitivity here plays an important role in packaged food products. It may also hinder the growth of the instant noodles industry nationwide.