On Tuesday, in Mumbai, there was the grand launch of the Apple store in BKC. Today, Tim Cook has launched the second Apple Store in India at Saket, in the Delhi region.
Apple Store Launch
The launch signifies a new chapter in the history of the city. This is because the Apple Saket features a unique design inspired by its heritage.
Here, customers can walk through a beautifully designed curved storefront at the store. This comes with white oak tables. The table displays Apple’s products and other accessories. The store also features a good Apple Pickup station. From here, customers ordering products online can collect the same at their convenience.
Deirdre O’Brien, Apple’s SVP of Retail, has commented on the inauguration of the second Apple Store in Delhi. She said their incredible team members now look forward to connecting with the local community. They also look forward to helping them to find out new ways. This is to pursue their passions and also unleash their creativity. This shall be through their amazing products and services.
Customers can make reservations at the ‘Genius Bar’ at this store. This will help them to seek technicians’ help. So this helps customers to avail themselves of hands-on technical and other hardware support. Further, customers will be able to access all types of support. This is from setting up a device and also recovering Apple ID.
The official release said the store would host a regular free session titled ‘Today.’ It will have a roundtable setup for inspiration and education for the customers. This will also be helpful to musicians, photographers, artists, and several other forms of local talent.
Like Apple BKC, the Apple Saket store will use 100% renewable energy.
Apple’s growing presence in the country
Recently, Apple has been very active in the country. This is from its opening official stores to also hire spree. Following the launch of Apple BKC, Rajeev Chandrashekhar, MoS Electronics and IT minister, tweeted that the Apple company’s ecosystem has generated above 1 lakh job opportunities in India.
Apple has completed 25 years of presence in the country. It recorded $6 billion in sales from India. Here, the majority of the sales were brought forth by iPhone. Its production tripled to $7 billion in FY23.
Tim Cook commented on the revenue generation in India. He said in February this year that he is very bullish on India. His statement is from the fact that Apple recently announced the reshuffling of the leadership team. This is to make India the key market.
In addition to Apple, its vendors were also actively hiring and investing in the country. Foxconn has announced its proposal to invest $500 million in its India unit. It also looks forward to investing about $200 million in its Telangana plant for the Apple AirPods.
Salcomp, Apple’s contract manufacturer, is now on a hiring spree. It plans to double its headcount in the country to 25,000 by 2026.
On 18th April 2023, The New York Times reported that Tim Cook visited India this week to open the first two Apple stores. Apple is one of the biggest public companies globally. It is finally opening the company’s first retail outlets in India.