G.O.A.T. appoints Saumitra Kumar as the head of engineering, product, and data science. This came through a collaboration with the firm Purple Quarter. Saumitra Kumar has over twelve years of experience. He has worked in several companies like Sears, Verizon, and Amazon. He has spent over five years at Amazon. At Amazon, he was the engineering head of Amazon Prime.
Rishi Vasudev, the CEO of GOAT Brand Labs, commented on Saumitra’s appointment. He said that Saumitra Kumar has proven excellence in the tech, product, and data sectors. They are looking to create capabilities and also provide growth for the portfolio. GOAT is a technology-led D2C brand aggregator. It has a portfolio of 20 brands, including Chumbak and The Label Life.
Recently, the tech company announced a partnership with The Hut Group. On Saumitra Kumar’s joining their team, GOAT is looking to boost its capabilities on the technology front. This is to scale the digital-first brands in India and the world. Saumitra Kumar has also commented on his new role. He said that at GOAT, they have some brands that customers love. It is time for them to leverage technology and data to scale them further. He also commented that he looks forward to working with the team. This is to envision and build a suite of technology products to help their brands grow exponentially. Saumitra Kumar follows many senior leaders who joined the GOAT team in the past year. For example, Shouvik Roy (ex-Ogilvy); Mukesh Lodha, who worked previously at Neilsen; Anshuman Khanna (ex-Ivy Cap); Garima Garg (ex-Unilever); and Rishi Mohindru (ex-Wildcraft).
About G.O.A.T Brand Labs
G.O.A.T Brand Labs is a tech aggregator of D2C brands. G.O.A.T Brand Labs was co-founded in 2021 by Rameswar Misra and Rishi Vasudev. The tech company specializes in acquiring and also expanding distinctive digitally-native brands. This is in different types of lifestyle categories. For example, home, beauty, fashion, nutrition, and personal care. This is to assist them to achieve further growth. G.O.A.T Brand Labs also leverages its inherent capabilities in warehousing, operations, finance, brand building, etc. As well as the company’s outstanding leadership team to help the brands grow further. With the joining of Saumitra Kumar, the company hopes to better its technological capabilities. This is to scale the digital-first brands.
Purple Quarter is a flourishing bespoke CTO search firm that has already made a mark in the market. It has been advising 10,000 and more technology leaders worldwide for more than 5 years. The company’s unique approach offers important insights into the technology leadership hiring sector. This is for both startups and corporates. Purple Quarter has an exceptional track record. It worked with prominent companies. For example, Swiggy, Walmart, RBIH, Browserstack, Razorpay, Inmobi, PharmEasy, ACKO, Urban Company, Clari, hike, etc.
Regarding Saumitra Kumar’s appointment, Rishi Vasudev said they have built a strong portfolio of twenty brands and are excited to have Saumitra Kumar join them at this crucial juncture. With Saumitra Kumar’s proven excellence, they are looking to build unmatched capabilities in the industry and provide great growth for the portfolio. Saumitra Kumar said that he is thrilled to join the company. He also said he looks forward to working with the great team. This is to build a suite of technology products to help the company brands grow fast.
