Paytm E-commerce, now known as Pai Platforms, has acquired Bitsila, a seller platform on ONDC, expanding its presence in the online retail business. Sources familiar with the matter stated that the company applied for a name change approximately three months ago and received approval from the Registrar of Companies on February 8.
According to a Registrar of Companies notification dated February 8, the company’s name has officially changed from Paytm E-Commerce Private Limited to Pai Platforms Private Limited.
Paytm E-commerce Acquires Bitsila, Expanding its Reach in Online Retail
Elevation Capital holds the largest stake in Paytm E-commerce, which also enjoys backing from Paytm Founder and CEO Vijay Shekhar Sharma, Softbank, and eBay. The company has completed the acquisition of Innobits Solutions Private Limited (Bitsila), launched in 2020, operating as an ONDC seller platform with full-stack omnichannel and hyperlocal commerce capabilities.
According to sources, “Pai Platforms, a leading buyer platform on the ONDC network, will strengthen its commerce operations with the acquisition of Bitsila.” Bitsila, established in 2020, ranks among the top three seller platforms on ONDC and facilitates renowned brands such as McDonald’s and BigBasket on the platform.
Bitsila’s Impressive Growth in Commerce Capabilities
Bitsila’s full-stack omnichannel and hyperlocal commerce capabilities have fueled its growth, enabling it to manage over 600 million product categories across over 10,000 stores in over 30 cities. The platform serves various sectors, including grocery, food and beverages, fashion, beauty, personal care (BPC), and home decor.