On December 22, Bisleri, India’s leading mineral water brand, announced Deepika Padukone as its first-ever global brand ambassador in the campaign, Bisleri #DrinkItUp. The campaign, a novel approach to hydration filled with excitement and enjoyment, features Padukone dancing to a contemporary rendition of the iconic song ‘Jhoom Jhoom Jhoom Baba’ while savoring the pure refreshment of water.
Deepika Padukone Joins as Ambassador for #DrinkItUp Campaign
Jayanti Chauhan, Vice Chairperson of Bisleri International Pvt. Ltd, expressed enthusiasm about having Deepika Padukone on board, stating,
“Bisleri is synonymous with hydration. Our new campaign, Bisleri #DrinkItUp, embraces the fun and excitement of visualizing hydration iconically with Ms. Deepika Padukone for the first time ever. We are thrilled to have Ms. Padukone as our first global brand ambassador, as her work and values align with our brand philosophy. With her, we can showcase our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”
Deepika Padukone Cheers for Bisleri in #DrinkItUp Campaign
Expressing her enthusiasm as the global ambassador of Bisleri, Deepika Padukone, renowned for her versatility as an actor and commitment to excellence, stated, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing, and the Bisleri #DrinkItUp campaign celebrates just that.”
Tushar Malhotra, Head of Marketing at Bisleri International Pvt. Ltd., added, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love, and have exciting conversations with our consumers.”
Nirvana Films shot the Bisleri #DrinkItUp campaign, directed by ace director Prakash Verma, while Wavemaker and GroupM ESP managed Bisleri’s association with Deepika Padukone.
The integrated campaign will promote across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also feature on all Bisleri product packaging. Through these diverse touchpoints, we aim to offer consumers an immersive and engaging experience.
50 Years of Bisleri
For over 50 years, Bisleri International Pvt. Ltd. has built itself into one of India’s largest premium beverage businesses. As the producers of the nation’s highest-selling packaged drinking water, Bisleri upholds its commitment to pure, safe, and healthy water through a stringent process of 114 quality tests and a 10-stage purification.
Bisleri International maintains a strong presence with 128 operational plants and an extensive distribution network, encompassing over 6,000 Distributors and 7,500 Distribution Trucks across the Indian and UAE markets. The company offers a diverse range of beverages suitable for all occasions, from the assurance of goodness, trust, and purity in Bisleri Mineral Water to the daily health boost from Vedica Himalayan Spring Water. Expanding into the realm of enjoyable refreshments, Bisleri International introduces a variety of carbonated drinks like Limonata, Spyci Jeera Rev, and Pop—all conveniently available on the Bisleri@Doorstep e-commerce platform, ensuring customers receive their most trusted brand at their doorstep without interruption.
At the core of Bisleri International’s values is a commitment to growth and sustainability, addressing all aspects of the business responsibly. Unveiling Sustainability 2.0 with Bisleri Greener Promise, the organization focuses on creating a greener future through initiatives under the recycling, water conservation, and sustainability programs.