The beauty and skincare brand VLCC recently appointed Vikas Gupta as CEO with immediate effect. The international investment company Carlyle bought the primary holding of VLCC in December 2022, and VLCC made the statement announcing Vikas Gupta’s appointment as CEO soon after.
Amit Jain is the Managing Director and Head of Carlyle India Advisors. He expressed excitement about Gupta’s appointment, noting his extensive global experience building leading consumer brands and digital platforms. Jain added that Gupta will focus on business growth, technology, and customer-centricity. This will bring the best of beauty and skincare propositions to the Indian market. Jain also expressed confidence that the organization will benefit from Gupta’s leadership.
Vikas Gupta’s Career Path
Before joining VLCC, Vikas Gupta served as the CEO of SuperStore by Nykaa. He was also the Chief Customer and Marketing Officer for Flipkart from 2019 to 2021. Gupta began his career in 1998 as a management trainee with HUL. He spent the next 21 years overseeing brand marketing for the Lux, Dove, and Dirt Is Good brands. He also served as Unilever Indonesia’s executive director for home care.
VLCC’s Commitment to Customers
VLCC has been dedicated to putting customers at the heart of its approach for over three decades. Gupta emphasized that the company will continue to prioritize innovation. This will be done through cutting-edge science, building on its strengths, and exploring new opportunities for growth and expansion. According to Gupta, VLCC’s main objectives would be to generate value for its stakeholders and advance the cosmetics and skincare sector.
VLCC Group’s Operations
VLCC Group currently operates in 11 countries. The company has a presence in 139 cities across these countries. India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand, the UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya are among the countries where VLCC operates. In total, the company operates 310 locations across these countries. The company has established a strong presence in the beauty and wellness industry. This is done by offering various services and products, including weight management, skin and hair care, beauty treatments, and preventive healthcare.
The Importance of Customer Centricity in the Beauty Industry
The beauty and skincare industry is highly competitive, and companies must prioritize customer centricity to stay ahead. According to a recent survey, 81% of consumers consider customer experience the most important factor when choosing a beauty brand. Companies prioritizing customer experience and building meaningful customer relationships are more likely to succeed in this industry.
Technology has played a crucial role in the beauty and skincare industry recently. Therefore, companies must embrace technology to enhance customer experience. For instance, many beauty companies invest in augmented and virtual reality technologies. This allows customers to try products virtually before making a purchase. Other companies leverage artificial intelligence to personalize product recommendations based on customers’ skin types and preferences.
As more consumers turn to e-commerce for their beauty needs, companies must develop robust digital platforms and use technology to offer personalized experiences that meet their customers’ evolving needs.
VLCC is committed to creating value for its stakeholders, positively impacting the beauty and skincare industry, and expanding its reach by leveraging technology. As a leader in the industry, the company is responsible for promoting sustainable and ethical practices. These practices benefit both customers and the environment.
Overall, Gupta’s appointment as CEO of VLCC is a positive development for the company and the beauty and skincare industry. Gupta’s extensive experience and commitment to customer centricity, innovation, and sustainability make him well-equipped to lead VLCC into a new era of growth and success.
