On Tuesday, Renault India announced its partnership with technology-enabled digital service provider BLS E-Services to improve the availability and accessibility of its vehicles in rural India. The collaboration entails signing a memorandum of understanding (MoU) between the two entities. This MoU aims to extend the reach of Renault’s 2024 vehicles, including the Kwid, Triber, and Kiger, specifically targeting the rural market segment.
By leveraging BLS E-Services’ expertise and network, Renault seeks to penetrate deeper into rural areas, where accessibility and availability have been historically challenging. This strategic alliance underscores Renault’s commitment to expanding its market presence and catering to the diverse needs of customers across India’s rural landscape.
Renault India Expands Rural Reach Through BLS E-Services Partnership
Renault India, the European car brand operating in the Indian car market, has teamed up with BLS E-Services to enhance the accessibility and market presence of its vehicles. Both brands have formalized their collaboration by signing a Memorandum of Understanding (MoU). As part of this agreement, BLS International’s subsidiary will assist in extending Renault’s footprint into rural markets, leading to increased sales of popular models like Kwid, Triber, and Kiger across these regions.
Renault has joined forces with BLS E-Services to address the accessibility gap for automobiles in rural and semi-urban areas of India. Leveraging BLS E-Services’ expansive network comprising approximately 100,000 touchpoints, including B2C outlets, Common Service Centers (CSPs), Village Level Entrepreneurs (VLEs), and 1,016 digital stores, Renault aims to raise awareness and drive sales of its vehicles in these underserved regions. This strategic partnership underscores Renault’s commitment to bridging market gaps and catering to the diverse needs of customers in rural India.
Statement by Vice President of Sales and Marketing at Renault India
Renault India announced a strategic collaboration with BLS E-Services to tap into the vast potential of rural and semi-urban markets nationwide. Leveraging BLS E-Services’ extensive network of approximately 1 lakh touchpoints and 1,016 digital stores, Renault aims to bolster awareness and drive sales of its vehicles in these regions.
Sudhir Malhotra, Vice President of Sales and Marketing at Renault India, emphasized the significance of rural India as a key growth area. He highlighted the collaboration’s objective to introduce Renault’s lineup of ‘made-in-India, made for the world’ cars tailored to rural customers’ unique preferences. This partnership signifies Renault’s commitment to enhancing accessibility and meeting the diverse needs of customers in rural and semi-urban communities.
Customers in rural India who purchase Renault vehicles through BLS E-Services will experience a seamless booking process, have access to finance options, and enjoy hassle-free test drive facilities. This initiative highlights Renault’s dedication to addressing customers’ distinct preferences and requirements in rural markets while broadening its nationwide presence.
Statement by Chairman of BLS E-Services
Shikhar Aggarwal, Chairman of BLS E-Services, expressed enthusiasm about the alliance with Renault India, emphasizing its role in shaping a progressive landscape. He highlighted the transformative nature of the collaboration, which goes beyond transportation, bringing Renault’s automotive excellence directly to rural India’s core.
Under the partnership, BLS E-Services will actively promote awareness and enable rural consumers to access a diverse range of goods and services transparently through its platforms, according to the statement. This initiative underscores the commitment of both Renault India and BLS E-Services to empower rural communities and enhance accessibility to quality products and services.
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